HTWD Golf Club
The HTWD (Hack it Till We Die) golf club is an amateur golf club based in Monterey County. They contacted me through similar colleagues and asked if I could create a refreshed visual design for a modernized brand while maintaining its traditional and professional character. The project involved developing updated design concepts, refining typography and visual elements, and ensuring the final logo reflected the club’s image and target audience. The rebrand helped create a more polished and recognizable identity across both print and digital platforms.
Initial Concepts
The group gave me ideas on what they were looking for (left side images) as I had a brief meeting with two of the members, they wanted an emblem to represent there team so they can use the logo for patches and also wanted something small for apparel. Thus, i created a more traditional deisgns that visualize there concepts that they were looking for.
Final Concepts
As I sent the club members the first drafts we quickly revised and ended up with these two final concepts. The final designs were created to provide versatility across apparel, merchandise, social media, and branding applications while maintaining a strong and recognizable identity, The final logo they chose was the right to represent the professionalism and culture of the golf club.
