HL-Slabworks-Concept
I collaborated with HL Slabworks company to design a custom logo that reflects the brand’s craftsmanship, reliability, and focus on quality materials. The project began with a talk to the owner to see what target audience they were working with. I gave them revisions to see their visual identity align with the company’s core values and market position.
Initial Concepts
For the initial concepts of the HL Slabworks, I explored multiple logo directions that combined clean typography with simple visual elements inspired by countertops, cabinetry, and craftsmanship. The goal was to create a modern and professional identity that reflected the company’s services while remaining versatile across print, signage, and digital branding.
Final Concepts
Through concept development and collaboration with the client, I refined different layouts and icon styles (images on right) to establish a visual foundation for the brand. Based on the client’s thoughts, I incorporated the design the client wanted and added a subtle color gradient to elevate the overall look while maintaining a clean and versatile design. Through collaboration and detailed refinements, the final branding achieved a more high-end and visually impactful appearance across all platforms.
