About me
Digital Media Specialist - Graphic designer
Phone:
831-595-1820
Email:
Linkin:
Currently living in:
Salinas, CA
Hobbies:
Spending time with my dog and going to the gym
I was raised in Salinas, California, known for the Salinas Rodeo, one of the top 15 Professional Rodeos in the United States and the largest in the world. My career path started with drawings in high school, then graduating and moving on to a community college to see how to improve my design ideas. I graduated from Hartnell Community College with an Associate's in digital arts and transferred to my local CSU of Monterey Bay. I graduated with a Bachelor of Science in Communication Design, concentrating on Visual Design, with a passion for crafting engaging products, interactive experiences, and user-focused designs. Through my studies, I’ve developed creative, technical, and professional skills that help me bring ideas to life — whether it’s through compelling narratives or seamless digital interfaces. My passion is turning complex problems into thoughtful, intuitive designs across platforms. As of now, I work for a local Western Appeal brand called El Viejon Brand as the Digital Media Specialist and graphic designer in advancing their marketing viewership and designing different products.
My Story
work experience
Designed Inc.
Salinas, CA
June 2020 - June 2021
El Viejon Brand
Salinas, CA
June 2021 - August 2023
El Viejon Brand - ToroBull Brand
Salinas, CA
August 2023 - Present
Retail Sales Specialist - Graphic Designer
Established rapport through excellent communication, resulting in closed sales. Interfaced with customers, drafted custom designs for any determined needs, provided recommendations, and up-sold services, such as for graphic tees, custom stickers, and hat embroideries.
Educated customers on product and service offerings.
Social Media Consultant - Graphic designer
I developed and executed data-driven strategies to help the brand grow its online presence, engage target audiences, and drive conversions. I managed content calendars and optimized performance across platforms (Instagram, TikTok, and Facebook). I also designed some of the brand's western-inspired apparel, specializing in hats and casual clothing. I was responsible for converting the brand’s identity into bold, trend-conscious visuals that resonated with our core audience. From concept to production, I designed graphics for embroidered and printed hats, tees, and hoodies, ensuring all artwork was both on-brand and manufacturing-ready.
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Digital Media Specialist - Graphic Designer
In this dual-role position, I developed and executed data-driven content strategies to boost online visibility, engage target audiences, and increase conversions across platforms, including Instagram, TikTok, and Facebook for two apparel brands. At the same time, I created bold, trend-forward graphics for both western-inspired apparel brands, with a focus on hats and casual clothing.
Key Highlights:
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Increased overall social media engagement
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Managed and optimized content calendars across multiple platforms, ensuring alignment with marketing goals, seasonal launches, and brand tone.
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Designed over 60+ product graphics from concept to production—including embroidery-ready files and mockups for hats, tees, and hoodies.
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Played a key role in a full brand refresh, contributing to updated visual identity, packaging, and digital assets.
Testimonials
Client Testimonial
"Collaborating with Carlos was an outstanding experience. He took the time to carefully understand my vision, reviewed my feedback thoughtfully, and presented multiple drafts and variations to ensure we landed on the perfect design. Their attention to detail, clear communication, and commitment to getting it right made the entire process smooth and easy. The final golf logo exceeded my expectations."
-HTWD Golf Club Logo Design
Assurance Senior at Moss Adams
Visual Designer | Instructional Designer
"During my time collaborating with Carlos in the Communication Design program at CSUMB, I had the opportunity to witness his exceptional skills as a designer. He consistently demonstrated strong creativity, a meticulous attention to detail, and a solid grasp of visual storytelling—qualities that truly set him apart in the field.."
-CSUMB Collegue
Collegue Testimonial